Nothing like a great big 70 mile an hour billboard!!
International Dalton Pen Communications Award:
PR Campaigns Special Events—NEA Bus Tour
Job: Design and create Campaign Art for a Commercial Concert Bus and Tour materials touting the client’s message.
The Bus Tour Campaign was a huge success. With large crowds meeting, greeting and sending off the bus and crew. The tour received lots of local and national coverage on T.V., newpapers and websites.
The majority of the Bus Tour materials created were to incur as low a cost as possible, utilizing Avery kiss-cut stickers of various sizes and shapes (because you can purchase them anywhere in the U.S.), so traveling PR and Media staff could output and assemble Press Packages, State Binders, Flyers and Itinerary while traveling in the bus on the road.
Package included:
Photo of Bus
Art for Both Sides of Bus
Art for Back of Bus
Bus Tour T-Shirt
4 Bus Tour Passes
1 Bus Tour Luggage Tag
9 State Binder Itinerary Covers
Press Pack and Media Kit:
Letterhead
Envelope Art Sticker
Folder Art Sticker
Reporters Notebook Sticker
DIY Flyers
Video Front Sticker
Video Spine Sticker
Video Bata Box Art
CD Face Art
